Easy way to market your product, real story

The following case studies are real. They are excellent for generating SMS marketing ideas for your business. We can help your business in a similar fashion.


Case Study 1. Dunkin Donuts
A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it. As a result of an SMS-based marketing campaign, customers were able to get coupons for Dunkin Donuts goods by using their mobile handsets to respond to advertisements displayed on store notice boards, billboards and on the radio.
By sending a short message to the published numbers, users receive an immediate reply featuring a free gift coupon or special offer exchangeable at local outlets.

Sales were reportedly up 9% within the first three weeks of the campaign. By enticing consumers to request special offers, Dunkin Donuts ensures that they achieve a great consumer push without running the risk of breaking down the client relationship by contributing to the wealth of 'spam'. SMS is the perfect way to tap into a vast market of mobile phone users in an environment plagued by a lack of standardization and interconnections.

By ensuring that the power of the SMS medium is put to good use in an ethical way and one which doesn't encroach upon users' privacy is something which was key to the success of campaigns such as this one with Dunkin Donuts.

And Dunkin Donuts' Italian franchisee GianLuigi Contin says that the SMS marketing solution has been a positive brand-building experience: "We are directly reaching our targets with a message they can understand. Cellular coupons are not cute promotions, rather they are serious marketing tools that not only extend the brand but are also directed towards the people we want to reach."

Case Study 2. MacDonalds boosts sales using SMS


When McDonald’s Australia ran its first SMS voucher campaign in Bundaberg, Queensland, in September, it saw very healthy SMS voucher redemption rates.

Because every phone number is unique. McDonald’s collected names in their campaign, next time they may choose to ask for age, allowing better targeting and response rates.

Because of the infiltration of mobile phones in society, it is a perfect promotional entry tool and voucher/coupon delivery and redemption mechanism.

Case Study 3. In-house competition


A broking company asked PlusOne to run an in-house competition for its brokers. Each week every broker was sent a personalised SMS detailing where they were on a leader board for financial product sales. This appealed to the competitive spirit of the brokers who were in the running for weekly and a grand prize.

Case Study 4. SMS marketing helps McDonalds

Marketing products to mobile phones using SMS messages has been proven to increase sales, according to a test study carried out in Sweden.



Named e-street, the project signed up 2,500 mobile phone-users in the town of Lulea to receive SMS messages of special offers from 150 local organisations. After the volunteers were sent an SMS for a McDonalds burger offer, 25 per cent of the targeted users took up the offer.



The McDonalds in question broke its turnover records during the test period and it jumped to the top of the McDonalds league table in Sweden.

Case Study 5. Hilton uses SMS with success


The Hilton Hotel group has successfully used SMS messaging to increase guest numbers to its hotels and build customer loyalty. The hotel sent out important marketing messages such as specials and promotions directly to its members’ mobile handsets.



SMS allowed the hotel to get the messages out instantly and at the most appropriate time of day.

The use of SMS as a direct marketing tool resulted in a 10-25% uptake of offers sent out by the hotel and proved to be an integral part its direct marketing and loyalty strategy.

Case Study 6. Just what the doctor ordered


A Queensland-based chiropractor, long plagued with no-shows of appointments made perhaps weeks earlier or last minute cancellations, now sends reminders to patients of their appointments that day and asking they notify the clinic if they cannot make the appointment. This has increased the successful appointment rate and also allows opportunities to fill cancelled appointments.



Case Study 7. Girlfriend's best friends


Girlfriend magazine advertised on the web and in their magazine for girls to register with the Girlfriend VIP Club. Once a member, they could send free SMS's from the website. Every month, a special offer is SMS'd to VIP members, namely fashion label discounts or one for one offers on cosmetics. The offer is to take the phone message to the retailer to claim the discount.



40,000 girls have provided their mobile numbers, giving an advertising penetration of 40,000 willing respondents. This permission to receive aspects provides good retention of the offer.

Its time you start your own SMS marketing campaign!

Call me to get your company/ personal marketing tools using sms
0103404696/ 0195966670

Lifetime health, Simple diet

Diet is the primary health concern for many individuals in all races regardless of color, age, nationality, and sex; investing in health is always one of the necessities. A healthy condition is determined by the physical, mental, and social well-being of the person throughout the years. It does not only imply the absence of diseases but it means that you can perform multilevel of tasks without suffering from any illnesses.



After all the holidays we have gone through starting from the Hari raya, Chinese new year, Raya haji, Kenduri kahwin, until New Year, our stomach might finally lurch right now. Gaining few inches around your waistline or noticing that your belly is getting more “well-rounded” after a few weeks are just one of the common results after the holidays. Worse, you are eating more than what you are eating before. In the long run, your health condition will suffer.



Here are some tips on cutting some inches off your waist and stomach. The health benefit is a slimmer you. These simple health and fitness diet plans are:

• Increase your intake of veggies. Eat plenty of leafy green vegetables, cabbages, lettuce, onions, spinach, and tomatoes. If you do not like the taste, you can be inventive by stashing them in soups, sauces, burger patties, meatloaves, and stews. They are low-calorie, high capacity and high satisfaction food. Make this a habit on your to-do list so that you are constantly reminded on what to eat.

• Stow away dry foods. Dry foods like chips and crackers lack water and have a lot of calories. If you do not want to go obese that fast, then do not give them a chance to get into your system. Limit your intake though if you are really craving for it but never let your cravings ruin your diet.

• Drink more water rather than drinking sodas or artificial beverages, drink more water instead. Lifetime health and fitness experts suggest intake of more water than other artificial beverages to cleanse your body.

• Eat more fibers. Fibers in wholegrains or other fibrous foods make you less hungry. They cleanse your body and they do not have more fats. Wholegrain goodness never goes out of fad for a healthy body.

25 Simple Ways to Motivate Yourself

Feeling less than motivated all too often? I do. Well, perhaps not too often. But sometimes I just feel really lazy and unmotivated.

Want some practical solutions to that universal motivation-problem? Here are 25 of them. Try a handful.

Let me know which ones work well for you.

I’m sure you’ll find at least one or two that do just that among these suggestions.


1. Make a deal with yourself. Good for overcoming procrastination and getting things done. You can make the deal small or large. You simple tell yourself something like: When I’m done with this chapter/these reports I can take a walk in the park and enjoy an ice-cream.

2. Act like it. If you don’t feel motivated or enthusiastic then act like it. The strange thing is that within a few minutes you actually start to feel motivated or enthusiastic for real.

3. Ask uplifting questions in the morning. Here’s what you do; every morning ask yourself five empowering three-part questions this way:

What am I ______ about in my life right now?

What about it makes me _______?

How does it make me feel?

Put in your own value in the blank space. For instance, a couple of my questions are:


What am I happy about in my life right now?

What am I excited about in my life right now?


It’s important that you really feel how it makes you feel. When I think about the last part about what makes me happy right now I really feel it. These morning questions are great because the way they are set up makes you recognize things you take for granted and then they really get you to feel those positive feelings.

4. Move the goalposts. Set a large and specific goal. This will motivate you much more than small goals. A big goal has a big effect and can create a lot of motivation.

5. Do something small and create a flow. Just clean your desk. Or pay your bills. Or wash the dishes. You just need to get started. When you have finished that small task you’ll feel more alert and ready to go do the next thing. You just to get started to get motivated. So if you really don’t feel like doing anything, start with something small and work your way out up.

6. Do the toughest task first. This will ease a lot of your day-to-day worries and boost your self-confidence for the rest of the day. Read more about doing the hardest task bright and early right here.

7. Start slow. Instead of jumping into something at full speed start slow. When you do that your mind will not visualize the task as something hard that you have to do fast, fast, fast. If your mind sees such things guess what often happens? Yep, you don’t get started. Actually getting started, even if it’s at a slow pace, is a whole lot better than not getting started at all.

8. Compare yourself with yourself. Not with others. Comparing what you have and your results to what other people have and have accomplished can really kill your motivation. There are always people ahead of you. Most likely quite a bit of people. And a few of them are miles ahead. So focus on you. On your results. And how you can and have improved them.


Reviewing your results is important so you see where you have gone wrong in the past to avoid similar missteps further on. But it’s also important because it’s a great motivator to see how much you have improved and how far you have come. Often you can be pleasantly surprised when you do such a review.

9. Remember your successes. And let them flow through your mind instead of your failures. Write down your successes. Consider using a journal of some kind since it’s easy to forget your successes.

10. Act like your heroes. Read about them, watch them, listen to them. Discover what they did that was special and what made them tick. But remember that they are people just like us. So let them inspire you instead of looking up at them admiringly.

11. Remember to have fun. Or create fun in a task. Then you’ll stay motivated to do and finish it.


12. Get out of your comfort zone. Face your challenges to get a real boost of motivation. If you are holding yourself back have a look at 5 Life-Changing Keys to Overcoming Your Fear and the methods in this article. They can help you get started and take that first scary step outside your comfort zone.

13. Don’t fear failure. Instead redefine it as feedback and as a natural part of a successful life. As Michael Jordan said:
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Also, try to find the valuable lesson(s) in each of your failures. Ask yourself: What can I learn from this?

14. Do some research on what you are about to do. Then your expectations will be more grounded in reality and you can also get good hints on what difficulties that you might run into along the way. Managing your expectations can lower the often almost explosive initial enthusiasm. But it can also lessen the lack of motivation that usually follows when most of that enthusiasm has dissipated.


When you know what has happened to others in similar situations – what path they have walked – you can adapt and try their solutions (and personal variations of those) and your own. This makes the worries and challenges easier to handle. Both emotionally – since you know at least some of the things that will happen and that others have lived through it before – and practically.


15. Figure out why you´re doing something. If you don’t know or don’t have good enough reason to do something then it will be hard to get it done. Do things that you have really strong reasons to do. If you want to do something then figure out a good reason to do it. If you can’t find one consider dropping it and doing something that you have a good reason to do instead.


16. Write down your goals and reasons for working towards them. Tape them on your wall, computer or bathroom mirror. Then you’ll be reminded throughout the day and it becomes easier to stay on track and stay focused.


17. Take The Positivity Challenge! Learn to think more positively most of the time. Learn to let to go of negative threads of thought before they have a chance to take hold of you. You might not be able to be positive all the time no matter what happens. But I think most of us can improve on our positive thinking and the results it can lead us to. Perhaps more than you realize right now.

18. Cut down on TV. Do you watch it too much? Watch less of what they are doing in TV-land and do more of what you want to do in life.

19. Break it down. Break down your task or project into small steps. And just start with focusing on that first small step. When you are done move on to the next and just focus on that one. The small successes will keep your motivation up and keeping your focus away from the big picture stops you from becoming overwhelmed and discouraged. It’s amazing how much you can get done if you follow this simple method.

20. Reprogram your information intake. Program out negative and cynical thoughts from the media and society. Reduce your information intake. Then program in positive news and entertainment, more of your own thoughts and useful information such as personal growth tapes and books. Be selective and keep it positive.

21. Make use of your creativity. Take out a piece of paper. Write at the top of the page what area in your life you would like to have more ideas about. Perhaps you want ideas to earn more money or become a healthier person. Then brainstorm until you have written down 20 ideas on that topic. Then try for 10 more. Not all ideas will be good. But some will. And as you make use of your creativity you not only discover useful ideas. You also discover just how creative you can be if you try and how motivating and great that feels. Have a look at 8 Ways to Spark Your Creativity for more ideas on this topic.

22. Find out what makes you happy. Then do that. As much as you want or can.

23. Listen while you’re on the move. Build your own small library of motivational/personal development tapes. Listen to them while you are driving, riding the bus or your bike, while you are out running or walking. Take a peek at my recommended personal development products if you are looking for a good place to start.


24. Think outside your box. Don’t imagine the future from the box of what you have now. Just because your mind is in box of previous experiences doesn’t mean that´s the limits of the world. Your possibilities are much larger. Create the future from the now and from nothing rather than your past to experience bigger changes with fewer limitations than you would if you created it from what you can see from your box.


25. Make each day count. We don’t have all the time in the world. So focus on today and do the things you really want to do.



From : http://www.positivityblog.com/index.php/2007/06/13/25-simple-ways-to-motivate-yourself/

CARA2 MANDI GARAM...FORWARDED FR DR AZIZAN'S NOTES...

• 
  CARA MANDI GARAM YANG BAGUS SEPERTI DIAJARKAN OLEH TONY ROBBINS DAN BUKAN DUKUN MAKLIMAH HUJUNG KAMPUNG IALAH;
• MANDI GUNA SHOWER ATAU GAYUNG MCM BIASA (LARUTKAN 2 SUDU GARAM AROMA HIMALAYA DALAM 1 BALDI AIR)..
• SEBELUM MANDI NIATKAN TUJUAN KITA MANDI; YG MANA PALING MUDAH ADALAH NIATKAN UNTUK 'AKU MEMBERSIHKAN DAN MENSUCIKAN DIRI LUAR DAN DALAM..'
• KETIKA MANDI TARIK NAFAS PERLAHAN2 DAN LAFAZKAN..." AKU SIHAT, AKU CANTIK, AKU BERJAYA, AKU KAYA, AKU BAHAGIA...DUNIA AKHIRAT... ETC..."
• THEN AMBIL GARAM/ SABUN GARAM AURA, GOSOK2KAN DI BADAN BERSIHKAN LAPISAN KULIT
• KEMUDIAN JIRUS BADAN DENGAN AIR YG DAH DI CAMPUR DGN GARAM TADI..
• THEN BILAS..
• TUJUANNYA UNTUK MEMBERSIH, MEMBAIKPULIH, MENYEIMBANG DAN MENYEGARKAN SISTEM AURA KITA...

appendiks.. let's share!

Hari Sabtu lepas (12/2/2011) setelah habis mengendalikan / memperhatikan aktiviti pengakap sekolah, aku pulang kerumah untuk berehat. Sesampai saja dirumah, perutku berasa memulas dan bermulalah episod aku mengalami penyakit appendiks. Patutlah selama ini aku merasa sakit diperut dan selalu makan panadol untuk mengurangkan rasa sakit di kepala, demam dan juga dalam perut tu.

Aku pergi klinik dan Dr check, dia kata maybe gastrik. Aku balik bawak dan makan ubat Namun sampai hari ahad, masih kesakitan tidak tertahan. Aku pergi keklinik tu sekali dan Dr tu memberi surat untuk aku  direfer ke Hospital Serdang jam 8 malam. Dek kerana Hari tu Ahad, ramai pesakit di Wad kecemasan,  aku menunggu lama sampai jam 11 baru dapat masuk untuk pemeriksaan Dr Hospital dan dicheck dibahagian perut kanan terasa amat sakit, Dr menasihatkan untuk dibedah hari itu juga. Itu lah sebenarnya setelah 43 tahun pertama kali aku dimasukkan ke wad dan dibedah. Dengan diiringi isteri mengambil ujian darah dan xray kemudiannya dimasukkan ke wad 6C, HS jam 12.30 malam. Aku diperiksa dengan diambil tekanan darah, kandungan gula, degupan jantung dan macam lagi. 

Masuk wad, macam macam kes ada, bangla gastrik, ada pakcik yang terberak atas katil, sebelah katilaku je, baunya semerbak kalbu. Namun sebab sakit, ku biarkan aje. Tu kerje nurse, Isnin Pagi 14/2/2011 hari Valentine bagi orang bukan islam,jam 6, nurse dah mula memasukkan ubat macam-macam kedalam badan, Dextrose Monohydrate lah, Sodium Chloride lah, (amacam pernag ku tengok ubat ini, Yaaa.. Inilah ubat yang kau uruskan semasa kerja di Kilang Promedipharm tahun 1993 dulu)  Nurse kata kena pergi kewad bedah sekarang juga. sebenarnya sejak jam 11 malam tu  dah tak makan tak minum, Dr suruh puasa. Dia bagi air ubat je masuk badan berbotol botol malam tu jugak. 

Tepat jam 8.40 aku tengok jam dalam bilik bedah, Dr Allen memperkenalkan diri, Dr yang akan melakukan pembedahan. Setelah itu aku tak tahu apa berlaku, tau tau jam 11 ada nurse memanggil aku, bangun pakcik, pindahkan badan ke katil sebelah untuk dihantar balik ke wad. Alhamdullillah, dah selesai pembedahan aku rasa sebab ada semacam sakit sikit kat perut kanan. Sah le tu.

Masuk wad, aku mohon tukar ke wad kelas satu yang aku layak tapi nurse kata penuh, yang ada kelas dua, jadilah, janji tak kelas 3 sebab ramai dan ada bau, tak tahan gue. Tandas jauh, macam mana nak uk uk nanti. Nurse pindah kan katil aku ke wad kelas dua, satu bilik berkatil empat. Aku sorang je dalam tu, legaa.. ,

Sampai le esoknya Isnin, baru ada 2 lagi pesakit batu hempedu dan angin pasang masuk. Pagi tu juga Dr check, aku dah boleh balik rumah. Legaaa lagi. Petang itu ada le datang family dari Perak melawat. Meriah wad tu sekejap. Tunggu proses lama untuk discaj pulak. Jam 3 baru sampai rumah. 

Apa apa pun bawah ni, maklumat untuk semua tantang penyakit ni, just share lah.. allright.. pasni kena pantang makan sambal yang ada biji cili.. sedih, favorite tu...

Apapung.. semangat mesti kuat, hidup mesti diteruskan, .... zasssss.

RADANG APPENDIK

Radang Appendik adalah satu keadaan di mana appedik menjadi bengkak dan bernanah. Appendik biasanya bersaiz jari dan merupakan bahagian yang menonjol pada usus besar yang terletak di sebelah kanan abdomen.

Kesakitan akan mula dirasai pada bahagian pusat dan kemudian beralih ke bahagian bawah kanan abdomen.Biasanya sakit yang dialami berterusan selama 6-12 jam dan menjadi lebih teruk.
Setiap individu berisiko terkena radang appendik tetapi ia lebih kerap terjadi pada mereka yang berusia 10-30 tahun .

FAKTOR PENYEBAB

Antara sebab terjadinya radang appendik masih tidak jelas. Namun ianya mungkin disebabkan oleh :

• sisa-sisa makanan atau najis yang tersumbat di rongga dinding usus dan appendik
• jangkitan virus pada sistem pencernaan ataupun radang-radang yang lain .

Pada kedua-dua kes ,ia akan mengakibatkan appendik menjadi radang dan bernanah.Jika tiada rawatan diambil, kemungkinan untuk appendik pecah boleh berlaku.

SIMPTOM - SIMPTOM

Radang appendik menyebabkan beberapa simptom dan berubah mengikut masa.Tetapi bahagian yang sakit adalah berbeza-beza bergantung pada umur dan kedududkan appendik seseorang seperti :

• Peringkat awal (simptom yang kerap berlaku) : kesakitan mula dirasai pada bahagian pusat dan kemudiannya akan terasa hingga ke bahagian bawah kanan abdomen.
• Jika radang merebak ke tisu sekitar, kesakitan lebih menusuk dan semakin teruk.
• Loya dan muntah-muntah
• hilang selera makan
• sembelit
• sukar membuang angin
• cirit-birit
• bengkak pada abdomen
• demam

Kesakitan yang teruk mungkin dirasai biarpun apabila abdomen disentuh secara lembut.Ia akan menyebabkan kesakitan yang berulang-ulang.Keadaan ini juga dapat dirasai jika kita batuk,berjalan ataupun keadaan yang bergegar.Kesakitan dapat dikurangkan jika kita mengiring atau duduk di mana lutut menghadap dada.

BILA PERLU BERJUMPA DOKTOR

Kanak-kanak lebih cederung untuk mengalami kondisi appendik pecah berbanding golongan dewasa.Kanak-kanak biasanya tidak menunjukkan simptom-simptom yang jelas dan ibu bapa mungkin memgambil ringan tanpa sebarang rawatan .Atas situasi tersebut ,jangan mengambil mudah jika anak anda mengalami sakit perut yang tidak serius,dinasihatkan terus membawa mereka berjumpa doktor bagi memastikan tahap kesihatan mereka .

Golongan dewasa juga tidak terkecuali jika mereka melambat-lambatkan pemeriksaan dan rawatan daripada doktor.

KOMPLIKASI

1. APPENDIK PECAH : Komplikasi yang sangat serius adalah apabila appendik menjadi pecah.Kandungan dalam usus dan organisma-organisma yang membawa jangkitan akan menyerang kawasan abdomen .Ini akan menyebabkan jangkitan pada lapisan yang meliputi kawasan pencernaan.Apabila appedik menjadi pecah,pesakit terasa lebih sihat dari sebelumya secara tiba-tiba.Tetapi kemudiannya,keseluruhan kawasan abdomen akan kembung dengan gas dan cecair.Pesakit akan merasai tidak selesa,tegang dan sakit jika disentuh.Pesakit juga akan mengalami sakit pada kawasan tertentu di abdomen. Pesakit juga akan tidak mampu membuang angin dan mennyahtinja disebabkan radang tersebut. Lain-lain yang dapat dilihat adalah demam,dahaga dan air kencing yang sedikit.
2. PERITONITIS : Peritonitis atau radang pada dinding abdomen biasanya perut, adalah kes kecemasan. Jika salah seorang ahli keluarga anda mengalaminya, maka perlulah merujuk kepada bahagian kecemasan secepat mungkin sebelum ia menjadi lebih kronik. Appendik akan menjadi bengkak dan bernanah. Ia mungkin mencapai saiz sebesar badam atau sebesar buah limau. Rawatan adalah penting sebelum ia menjadi lebih kronik(peritonitis).

RAWATAN

PEMBEDAHAN adalah rawatan terbaik untuk pesakit radang appendik. Pesakit memerlukan pembedahan bagi membuang appendik (Appendectomy) yang hanya melibatkan torehan yang kecil pada abdomen. Rawatan tersebut memberikan pemulihan yang segera dan bekas pembedahan yang sedikit. 
Jika appendik pesakit telah pecah, jangkitan yang sudah merebak ataupun bengkak bernanah, pesakit akan dibedah dengan torehan yang besar supaya pakar bedah dapat membersihkan bahagian abdomen.Pesakit akan diberi antibiotik melalui salur darah dan ditahan diwad sehingga sihat.
Jika simptom yang dialami sudah melewati 5 hari atau lebih, selalunya doktor akan memberi antibiotik untuk mengurangkan radang yang dialami dan jangkitan pada bahagian sekitar appendik. Ia selalunya akan menjadi bengkak dan bernanah. Melalui cara ini (antibiotik), bengkak akan di kuranglan terlebih dahulu dan nanah akan dikeluarkan melalui kulit.Jika cara tersebut berjaya, pembedahan membuang appendik biasannya dilakukan dua bulan selepas itu.

sumber : mayoclinic

Emas: Anda Tidak Akan Kaya Dengan Memiliki Emas

Assalamualaikum wbt,

renungkan kata-kata Robert T. Kiyosaki ini,

Ultimately, it is not gold, stocks, real estate, hard work or money that makes you rich. It is what you know about gold, stocks, real estate, hard work and money that makes you rich.”

Ramai yang tahu, terdapat pelbagai peluang pelaburan di luar sana. Namun begitu, tak perlu lah kita nak kata, “Pelaburan emas lebih baik berbanding pelaburan yang lain“. Dan tak perlu juga geng-geng rumah lelong kata,”Pelaburan rumah lelong jauh lebih baik daripada emas dan lain2“. Isu utama bukanlah pada apa yang kita laburkan tetapi isu utama ialah untuk melabur dengan bijak ke atas apa yang kita yakin, minat dan menjadi seorang yang benar2 mahir tentang pelaburan tersebut. Dan of course, pelaburan tersebut mesti patuh pada syariat Islam la.

Kalau kita cakap, “Pelaburan emas adalah pelaburan yang terbaik“, maka berduyun-duyun geng2 yang minat dan yakin dengan pelaburan rumah lelong akan list kan keburukan melabur dalam emas. Kemudian, geng2 emas ’serang’ balik dengan highlight seribu-satu keburukan dan kesusahan yang perlu di hadapai jika melabur dalam rumah lelong. Dan seterusnya…the chain reaction doesn’t stop.

Sedangkan, setiap orang mempunyai pengetahuan, minat dan circimstances hidup yang berbeza-beza. Maka sudah pasti pilihan yang di buat oleh mereka juga berbeza-beza. Susah atau pening kepala macam mana pun, kalau dah minat dan ada kemampuan serta pengetahuan, memang seseorang itu akan tetap terus dengan pelaburan tersebut sehinggalah matlamat mereka tercapai.

Dan…

…semua orang tahu bahawa setiap pelaburan mempunyai risiko tersendiri. Dengan melabur, ada orang yang rugi, ada orang yang untung. Ada juga yang untung besar selama berpuluh-puluh tahun dalam membuat pelaburan (i.e. Warren Buffet) dan ada juga sebaliknya.

Namun, kenapa Warren Buffet dapat jadi orang yang terkaya di dunia dengan hanya melabur? Adakah dia jadi kaya-kaya dengan semata-mata melabur dalam ASB dan mutual funds alike; the glorified “low risk-high yield” diversified portfolio investment?

Ramai juga yang risau dan tanya pasal gold bubble. Bagi saya, yang patut kita tanya ialah bagaimana pelabur2 yang berjaya menghadapi bubble phenomena ni?

Ada yang berfikir, “Jangan melabur kat emas lah sebab Warren buffet jadi kaya-raya sebab melabur dalam saham. Jom main saham je. Yang lain tak payah main“. Dah tu…Bill Gates, Donald Trump, Steve Job, Forbes dan lain2 jadi kaya raya sebab buat sebijik macam Warren Buffet ke? Nasib takde yang kata, “Jangan melabur kat apa2 pun. Kita buat software je sebab Bill Gates jadi orang terkaya di dunia dengan buat bisnes software. Benda lain tak yah buat. Gerenti tak kaya“. Wah! Orang lain yang kaya raya sebab buat benda lain daripada Bill Gates tu jadi kaya macam mana? Kongsi gelap? Diorang ada kilang cop duit? Adoii…itu semua adalah perbandingan yang tidak betul dalam menentukan pelaburan mana yang lebih baik.

Seperkara lagi ialah, ramai yang anggap orang2 kaya menjadi kaya-raya kerana mereka memang dilahirkan dalam keluarga kaya. Ramai yang beranggapan orang2 kaya dapat menjadi kaya-raya kerana mereka memang sudah kaya, maka mudah lah mereka nak melabur, buat bisnes itu dan ini untuk menjadikan mereka lebih kaya lagi. Kalau anda berfikiran seperti ini, percayalah..anda silap. Sebenarnya, mereka juga start from scratch, seperti saya dan anda.

Dan ingat ye, saya tulis ‘kaya-raya’ atau ‘filthy rich’. Itu berbeza dengan ‘kaya’. Bagi saya, kalau duit baru berpuluh juta, itu baru tahap ‘kaya’. Belum lagi tahap ‘kaya-raya’ atau ‘filthy rich’.

Selain itu, ramai yang refer kat saya pelbagai artikel dan maklumat berkenaan negativity dalam melabur dalam emas. Niat mereka baik. Mereka minta saya jelaskan dengan lebih lanjut. Saya suka orang sebegini dan bagi saya, orang sebegini ada potensi untuk menjadi kaya-raya melalui pelaburan kerana sikap mereka yang bijak.

Kenapa saya cakap macam tu?

Jawapannya ialah, mereka educate diri mereka sendiri tentang pelaburan yang mereka minati. Mereka educate diri mereka dengan bertanya pada orang yang lebih tahu, membaca buku dan artikel2, dan sebagainya.

Mereka calculate risiko yang perlu di hadapi, mereka lihat kemampuan mereka dan mereka letak matlamat dalam membuat pelaburan. Dan yang terlebih penting ialah, mereka bertindak. Bukan setakat fikir dan tengok dulu, fikir dan tengok dulu, fikir dan tengok dulu…sampai ke tua.

Inilah rata-rata perbezaan kita dengan orang2 seperti Warren Buffet, Donald Trump dan Robert Kiyosaki. Mereka fokus dan educate diri mereka setiap hari ke atas pelaburan yang mereka minat sehingga mereka menjadi sangat bagus dalam apa yang mereka lakukan.

Mentor saya dalam industri emas ni yang saya kenal sejak belajar di MMU lagi, En Syukor Hashim… pernah bagitau kat saya lebih kurang macam ni, “Alif, awak spend RM1000++ dan pergi beli SEMUA buku2 berkaitan emas yang dijual di amazon.com. Kalau kita tahu apa yang kita buat, orang tanya la apa pun, insyaAllah kita boleh jawab“. Pastu, sambil membenarkan apa yang dia kata, saya gelak dan jawab balik, “Minggu lepas baru je saya beli 3 buku kat Kinokuniya KLCC. Itu pun tak habis baca lagi“. En Syukor jawab selambe je, “Kalau ada niat nak baca, awak akan baca. Kalau takde niat nak baca, memang tak baca lah“. Hehehe…kene sebijik Alip! (Tak lama lepas tu, saya pun terus beli 2 buah buku lagi berkenaan emas di amazon.com. Banyak lagi nak beli nanti nih).

Memang itupun yang dibuat oleh orang2 kaya. Mereka banyak membaca bahan bacaan yang berkualiti. Mereka buat networking dengan orang2 yang serious untuk berjaya. Kebanyakkan mereka mempunyai mentor dalam bidang yang berkaitan dan mereka juga selalu menghadiri seminar2 yang bagus2 untuk selalu check and balance akan progress mereka.

Dengan kata lain, mereka ni kaya bukan sebab mereka ada emas, saham dan sebagainya tapi mereka kaya kerana mereka berpengetahuan dan berkemahiran dalam apa yang mereka lakukan berkaitan emas, saham dan lain2.

Dipetik daripada website http://blog.aidan.com.my/2010/01/5-keupayaan-seoarang-usahawan-bhg-2/

Kebaikan menyimpan dan membeli Emas.

Agak lama saya tidak kemaskini projek blog ini. Agak lama juga mencari sesuatu yang boleh membuat keuntungan samada pada pihak saya atau kepada pihak anda. Kadang-kadang tidak dinafikan kebanyakan dari kita kalau berjual beli nak untung sebelah pihak saje. Saya terfikir kalau untung sebelah pihak peniagaan tak akan kekal lama sebab kepercayaan mungkin akan luntur sekejap saje. Betul tak? Sekarang saya cuma terfikir dan cuba ingin berkongsi bagaimana untuk memberi keuntungan bukan kepada saya saje malah kepada anda juga. Anda pasti tahu apa itu Emas bukan? Emas memang sangat bernilai, Memang semua manusia berkeinginan untuk mendapatkan emas sebagai simpanan atau perhiasan. Emas sangat cantik jika di gayakan dan anda pasti juga tahu kebanyakan kaum wanita memang suka memiliki logam tersebut. Emas bukan sahaja boleh dimiliki oleh kaum wanita ia juga boleh dimiliki oleh kaum lelaki , tetapi ingat untuk kaum lelaki ianya bukan untuk di pakai tetapi sebagai pelaburan. Anda juga sememangnya tahu emas tengah naik harga, dan emas adalah pelaburan jangka panjang yang sangat menguntungkan. Inilah sebenarnya yang saya ingin kongsikan bersama kamu. Mungkin jika anda membaca blog ini anda akan rasa "eh dia ni poyo je.. nak jual emas .. entah betul entah tidak" atau "ala mesti dia sorang je yang dapat untung" dan macam-macam persepsi yang diberikan. Yelah siapa yang tak nak untung kalau kita dah buat peniagaankan? tetapi didalam peniagaan emas ini ,bukan saya saja mendapat untung tetapi anda juga akan mendapat untung. Ini adalah peluang terbaik bagi sesiapa yang mempunyai simpanan dan lebihan duit dari perniagaan atai gaji. Nak lagi..0103404696..